Web designers in 2017 have to deliver an interactive, personalized and relevant user experience.
no longer fits all, and design teams need to address this reality. But how do web designers rise to the challenge?
Material Design & Material Motion
Material design is a visual language developed by Google to create a unified experience across platforms and device sizes.
Bold, graphic and intentional material design creates hierarchy, meaning and focus. It makes flexible use of grid-based layouts, padding, responsive transitions and animations, lighting and shadow depth effects.
Motion in material design provides meaning. Material can be spontaneously generated or destroyed anywhere in the environment and you can make it move along any axis.
Google wanted to give unified experience to all users regardless of screen size. It has applied material design to all of its Android mobile applications including Gmail, Google Docs, Google Drive, YouTube, Google Maps, and, to a certain extent, its Chrome browser.
Google removes right side ads
The Mountain View, Calif. search giant also rolled out up to four paid ads on top of organic results on the left side.
Cards & Minimalist Design
Web and mobile apps are moving away from pages towards personalized experiences based in the form of cards. Cards are rectangles of images and text that serve as entry points to more detailed information.
Card based design enhances the user experience by providing maximum information in small spaces, generating a notable, positive impact on user delivery.
Cards packed with powerful minimalist designs and motion graphics are irresistible to ignore.
Minimalism is big.
Netflix, for example, re-designed its website with a focus on cards. It eliminated its most annoying feature — carousel browsing — and dropped slow moving side scrolling to click-based browsing.
The purpose of Netflix‘s rebranding is to give streamlined experience on all devices.
Recently, Netflix has changed its logo to a single letter N.
This logo — a single letter wrapped in a red ribbon — makes a better use of space in a square or vertical format. This is the most significant change in the Netflix logo in past four years.
Microinteractions provides a good way for users to interact with a website or mobile app. As Dan Saffer explained in his book Microinteractions, these tiny details typically:
Communicate feedback or the result of an action
Accomplish an isolated, individual task (i.e., connecting one device to another, liking a friend’s post)
Manipulate a setting
Prevent user error
A well-designed microinteraction has a powerful impact on users. Examples include adjusting the volume on a music player, turning a feature on or off, adjusting a setting, accomplishing a task. Every touch, pinch, scroll, zoom, click and tap will get richer with more animations and interactive elements.
Big Data, Analytics & Visualization
Data is playing a crucial role in the web of the future. Big brands are also giving users the option to inspect their own data in the form of colorful charts.